Now Fresh

Now Fresh is a Petcurean Pet Nutrition brand. The product line includes canned, dry, and freeze-dried food for dogs and cats of all life stages. Now Fresh pet foods do not contain artificial ingredients, nor are they chemically processed.

Now Fresh Dog Food

Now Fresh Dog Food

Company HQ

Parent company

Petcurean Pet Nutrition

Sourcing and Manufacturing

Type of food

Wet Dog Food, Dry Dog Food, Dry Senior Dog Food, Dry Puppy Food
Nutrient Value 46%
Quality of Ingredients 67%
Recall History 100%
Price 49%
Customer Experience 80%
Manufacturing Method 44%

Where to buy



  • To our knowledge, Now Fresh has never had a product recall
  • Foods are nutritionally complete and balanced according to AAFCO standards
  • Now Fresh makes a diverse range of foods for various ages, sizes, and lifestyles
  • All recipes are free of artificial colors, flavors, and preservatives


  • Some recipes contain plant-based protein
  • Lower than average protein content
  • Price is above market average

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