Instinct is a Nature’s Variety brand that focuses on providing pets with simple, real, raw meals. The raw ingredients in Nature’s Variety are freeze-dried for convenience. The company offers food for dogs and cats alike, including grain-free and limited ingredient diets.

Instinct Dog Food

Instinct Dog Food

Company HQ

Parent company

M.I. Industries

Sourcing and Manufacturing

Type of food

Dry Dog Food, Dry Puppy Food, Wet Dog Food, Dry Senior Dog Food, Wet Frozen Dog Food, Freeze-Dried Dog Food, Wet Puppy Food, Freeze-Dried Puppy Food, Freeze-Dried Senior Dog Food
Nutrient Value 56%
Quality of Ingredients 73%
Recall History 100%
Price 63%
Customer Experience 77%
Manufacturing Method 54%

Where to buy



  • High protein content
  • To our knowledge, Instinct has never had a product recall
  • Affordable
  • Instinct makes a diverse range of foods for various ages, sizes, and lifestyles
  • All recipes are free of artificial colors, flavors, and preservatives


  • Some recipes contain plant-based protein

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